This hunger for novel sniffs has been partly driven by the niche fragrance market, says Franco Wright, co-founder of Luckyscent, a mecca for unique-whiff obsessives. They’re interested in what they’re smelling and open to taking risks.” “Consumers are getting much more experimental. “I think because our senses were locked away for a couple of years, they have come back out in a big way,” says Michelle Feeney, the former Lauder exec behind Floral Street, a fragrance line replete with surprising-and truly lovely-olfactive juxtapositions. Another reason is that our nostrils have grown more inquisitive. In 2003 only 581 fragrances were launched globally in 2021 that number approached 3,000.

Why such a preponderance of peculiar notes right now? One answer is that there is more competition, which offers breadth for brands to try something new. And people have lost their minds for it.” & Durga’s Pistachio fragrance-first launched in a limited edition but back by popular demand-co-founder and perfumer David Seth Moltz said, “I usually come up with an esoteric description for every scent, but this one is just…pistachio. Cult favorite Vacation Eau de Toilette contains notes of “pool toy” and “swimsuit lycra.” Coconut and cannabis are everywhere, and evidently a lot of people want to smell like nuts. By Far’s Daydream of Hopscotch, tagged a must-have on Moda Operandi, smells distinctly of Play-Doh.

They may not be as extreme as Elon Musk’s Burnt Hair cologne (billed as “the essence of repugnant desire,” it sold out-30,000 bottles-within days), but still, they aren’t smells you would normally elect to spritz on your wrists.ĭiptyque’s newest perfume, L’Eau Papier, immerses you, initially, in the aroma of rice and sesame. These are perfume notes-all in new, fairly mainstream fragrances. No, these are not the ingredients for a dish from The Menu, nor the inventory of an L.A.

Always in My Heart by Donna Valentino